16 Apr How to use LinkedIn to get hired.
Without a doubt, LinkedIn has changed the way many people look for jobs and new employees. At Joint Force Alba, we use it multiple times a day to find candidates for our clients roles, build and maintain our network and to investigate potential clients and job opportunities for our candidates. How to use LinkedIn to get hired.
But what can you do for yourself? LinkedIn has a bad habit of intimidating people when there is so much talk about “algorithms” and best times/days/ to post. It can make it seem like a mystic art. So we thought we’d take a few minutes to help you identify what you can do to help yourself to get the most benefit from LinkedIn. There are 2 areas we’re going to focus on. One is your profile and the other is your posting as they are both factors you can control. Armed Forces Jobs Recruitment ex-military
Before you start, you might find it interesting to look at your LinkedIn stats. Go to your profile page and scroll down to the section called dashboard. You should see is some numbers against the tabs Who viewed your profile, post views and search appearances. These are how you can gauge whether you are being seen at all on the platform. Take a note of them now then a couple of weeks after implementing any changes you feel comfortable with, you should notice those numbers increasing.
Your profile is your “brochure” for selling your abilities to a potential employer. And we mean it when we say sell – that is what you need to do, as awkward as it might feel. Your LinkedIn profile can essentially be your online CV but without many of the limitations to your CV.
Your LinkedIn page acts like a webpage and the content that you put in it will affect how it will appear in search results. So if there is something you want to be found for, make sure you include those words in your profile as much as you can (without shoehorning them in!)
Top tip: make sure you have an actual photo of you in the profile picture section . You get bonus points for having a professional looking photo. We don’t mean spending money on a photographer, just a photo of you looking professional and amiable. You can easily do this at home with your smart phone. Avoid pictures of you with other people, animals (unless you’re a vet) or in obviously social circumstances.
Under your profile picture you have what’s called a headline. This is your BLUF. You don’t have many characters to use here so think carefully about the key message you want to get across. If you’re looking for work, say that you’re looking for work as a [what] and state the location you’re looking for work in if geography matters. If you’re already in work but looking for a change, you can provide your current or aspirational job title, alongside your top achievement to date. This will help potential employers to make sure that they’re looking at the right people, and saves time being wasted by either party talking about opportunities that aren’t suitable. Armed Forces jobs recruitment
The About section is basically a personal profile or elevator pitch area. This is the perfect place to explain why you are amazing at what you do and how you can be an asset to your desired employer. Whilst the space in this section isn’t limited, you still want to make sure you’re being punchy and clear in this section – no waffling! Armed Forces Jobs Recruitment ex-military
A bit further down is your experience section. You can copy and paste from your CV but again space isn’t limited here so you can expand on your responsibilities, achievements and skills more than you can in a CV. Make sure you include dates of employment and at least some detail about what you did and achieved. Remember to refer to what you do, rather than what your team did. It’s a change of mindset, we know. But a prospective employer will only be hiring you, not your team.
Ensure when you type in the employer, you select the appropriate option from LinkedIn. Again, this is something that people can search on so you want to make yourself easy to find to potential employers. This will help potential employers understand what experience and transferable skills you can bring to them. Armed Forces Jobs Recruitment ex-military
Education and License and certification are great sections to detail your qualifications. Make sure you utilise that as LinkedIn will use it as part of it’s searching. Most people will come out of the Armed Forces with extensive qualifications, both in leadership and management as well as more trade related. This can be one of the advantages you have over your civilian counterparts so make sure you list them all to be recognised for it. Armed Forces Jobs Recruitment ex-military
So that’s your profile, what about posting? The secret to most social media platforms is that they want to see you joining in the networking. Whilst you’re free to just watch what others are doing and using it as a source of learning or intelligence, if you want to use LinkedIn to help you get a job, you’re going to need to start showing up if you want to get noticed. What this means is that you need to post. And you need to post things that other people engage with. So it’s got to be interesting and it’s got to add value to others. You’ve got 1,300 characters to play with which is quite long. Some easy posts you could do are about you and your story. You could
- provide a quick summary of your career,
- explain why you want a particular type of role
- what qualifications and skills you can offer
- what you do outside of work. Anything you do for volunteering/charity/hobbies can be fair game, provided you can link it in some way to the workplace.
You can also share content from other sources. So industry news stories about things that interest you and are relevant to both your network and what you want to do. However, to get the most value out of that, you need to put your views/opinions/slant on it. You do need to post often though to build up some momentum. Don’t worry about what time or what time to post, do it when it works for you.
There is a lot more to LinkedIn that what we’ve covered but we’re not LinkedIn experts, just expert recruiters. So our advice is coming from what we’re looking for as both internal and external recruiters for organisations.
If you’d like to talk to anything further, get in touch with us.