Joint Force Alba support to the Veteran community

During the financial year of 2021/22, Joint Force Alba made a commitment to increase it’s financial support to the Veteran community. In addition to it’s already extensive advocacy of Veterans to employers, the team at JFA wanted to contribute further.



Their main platform for doing this was through sponsorship of the Scottish Veterans Awards. The event is run as a not-for-profit, so sponsorship is essential to get the initial costs sorted to enable the event to run. The Scottish Veterans Awards are run by Veterans for Veterans. It is also focused on showcasing the amazing achievements of Veterans within a range of circumstances. This ranges from business and entrepreneurship, volunteering and community, health, wellbeing, fitness and sport to leadership, role models and inspiration of others. Having sponsored the event in it’s first year, Joint Force Alba were delighted to continue our sponsorship for the 2022 awards.

Further sponsorship was provided to a team of Veterans, military spouses and dependents, taking on the national 3 peaks challenge. The team are being led by a Veteran-owned business and required sponsorship to cover costs including transport and equipment.

Joint Force Alba were also delighted to sponsor Who Dares Cares on 2 occasions. Firstly, we provided sponsorship to pay for transport for the charity’s West Highland Way fundraising venture which is taking place in May 2022. Secondly, we also sponsored Who Dares Cares as our charity partner within West Lothian Chamber of Commerce. Colin Maclachlan, co-founder of Who Dares Cares, was invited to provide a keynote speech to a recent Chamber networking lunch as a result.



However, it isn’t all about money. Joint Force Alba team members also donated time to support the 2021 Poppy Appeal in Edinburgh’s Garden of Remembrance. All our team members are provided with 2 days of additional leave from work to support military charities.



Finally, Joint Force Alba continued it’s association with Lothians Veterans Centre. This was done both by volunteering as a trustee and in providing a financial donation.

Overall, Joint Force Alba donated 10% of it’s gross profits in 2021 to charitable causes with a military focus. As a business, we are keen to ensure that we provide holistic support to the military community. Some of this is through our day-to-day operations. Other parts are supported financially and through volunteering. This reaches into our core values of acting with integrity and sincerity ensuring purpose as much as profit.